Project Description


The #1 Most Innovative Real Estate Company

-Fast Company

Keller Williams invested 1 billion dollars to develop new technology to enable our agents.

KW Command

KW Command is our exclusive cloud-based platform to optimize, manage, and run your business with unprecedented simplicity and insight. More than a CRM, Command’s interconnected tools support fruitful client connections.

  • Contacts CRM to manage your contact database

  • Opportunities Manage your transactions from lead to close in a single, easy-to-use dashboard

  • Designs Customize marketing materials such as social media graphics, postcards, flyers and brochures with localized real-time market data

  • Sites Personalized agent websites and landing pages

  • SmartPlans Automate customized workflows including drip marketing campaigns or listing checklists

  • Campaigns Create powerful marketing campaigns and ads fueled by data-driven insights

  • Referrals Seamlessly send, track, and receive referrals, all in one place

The KW App

Introducing the KW App, the consumer-facing counterpart to Command that empowers agents, laying the groundwork for relationships that last a lifetime. Dubbed ‘The Zillow Killer,” each mobile app and website is branded to the individual agent, and is fully-integrated into Command.